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Our Mission

We create experiences where true craftsmanship and creativity connect to change the trajectory of our clients’ business opportunities.

Your success is central to our strategy. In building our partnerships, we employ our experience and imagination to uncover fresh insights, allowing us to craft brand engagements that perform.

The Matrex Values

We’re a team of designers, strategists, and master builders committed to inspiring and energizing audiences around great brands. These three principles power the work we do every day:


Brand Champions

Every strategy starts with asking questions and gathering insights designed to build an unforgettable experience that connects the very essence of your brand to your audience.


Absolute Accountability

Both collaborators and advisors, every member of our team is empowered, and entrusted to always act in the best interests of our clients—from dollars to design. Our clients enjoy unshakable confidence in the final product and peace of mind throughout every event.


Entrepreneurial Spirit

The reason we’ve had over 30 years of success is because we approach everything with the soul of an entrepreneur—agile, open-minded, and always forward-thinking.


Our Leadership Team

[matrex_columns] Jill (Hebert) White

Jill (Hebert) White

Founder & CEO

Jill White started Matrex Exhibits in 1987 in her spare bedroom with a home equity loan and a passion for quality and excellent client service. Since then, she’s grown Matrex into the largest woman-owned exhibit agency in the U.S. Jill is a frequent guest speaker and has been honored numerous times as an entrepreneur and successful business woman. Jill has served on the board of DuPage County Habitat for Humanity, Deborah’s Place, is a member of the Committee of 200, sits on the Founding Board of DePaul University’s Women in Entrepreneurship Institute, and is the Chair of the Founding Board of Demon Angels. In her spare time, Jill is an extreme skier—the bigger the mountain, the better.

[matrex_column] Jeff Foulk

Jeff Foulk

Director of Client Services

Jeff was employee #1 at Matrex teaming up with Jill in 1987. He has more than 30 years of experience in event design and management. In addition to business development, marketing, and creative, over the years he has stood in the gap with roles as Account Director and Account Manager. Jeff is a graduate of Detroit’s College of Art and Design and has won awards including best of show exhibits, corporate website design and best integrated marketing campaign. Currently he oversees the client services, business development, creative and strategy teams, which provide strategic direction, support existing relationships and build new ones. When you see Jeff, ask him about his new granddaughter.

[matrex_column] Ben Flynn

Ben Flynn

Director of Finance

D. Ben Flynn joined Matrex in September 2017 to oversee all aspects of Finance and HR. Ben brings to Matrex over two decades of financial and people management experience in the private, public and start-up sectors across multiple industries and countries. Prior to joining Matrex, Ben was the Midwest Finance Director for OMD overseeing $2.5 billion of media spend. Ben holds a BS in Management from Purdue University and a MBA from the UIC Liautaud Graduate School of Business. Outside of work, you can find him in a gym or at a ballpark watching his sons compete.

[matrex_column] Kelly

Kelly Dailey

Operations Manager

Kelly has been with Matrex since fall of 2016. She has over 16 years of experience in areas from project and production management to estimating and installation. Before joining the Matrex Team and the Tradeshow Industry, Kelly’s specialty was in Permanent Exhibits, Custom Fabrication, & Large Format Graphics. Kelly’s background is rooted in theatrical set design, she has an MFA from The University of Nebraska-Lincoln. Currently she oversees estimating, project management, fabrication, graphics, warehouse & transportation. When not working, Kelly enjoys riding motorcycles on the streets of Chicago and the dirt trails of Michigan.


Organizations & Affiliations