Hands-On Engagement


Matrex designed all new exhibit properties and an interactive game experience that Viega debuted in Las Vegas at the International Builder’s Show. The custom elements and integrated product displays were the result of collaboration between Matrex and Viega from the early development stages through the final production stages of the project.

The outcome is a space that defines the Viega brand and position as industry leader while providing attendees with hands-on displays and an interactive experience to learn more about Viega in a fun engaging way.

Program Features:

  • Working vignettes that demonstrate product functionality
  • 98” touch screen monitors for interactive game experience
  • Design Center feature table with interchangeable product samples
  • Live pressing demonstrations with 100+ SKU’s
  • Double-sided product displays with wayfinding side graphics
  • 16’ double-sided lightbox tower graphics