HEALTHCARE TRADE SHOW PROGRAM
When Konica Minolta acquired Viztek, the marriage needed to blend two strong visual identifies and integrate IT solutions with imaging hardware, without one overshadowing the other.
United under the theme “One Konica”, Matrex designed and built a visually stunning, futuristic experience that compelled visitors from across the hall, while the product and software engagement fostered meaningful collaboration and discussion.
Program Features:
- Striking overhead architecture sets futuristic tone
- Integrated command center started the journey into the booth
- OLED interactive product feature displays
- Conceptual art created from radiological imagery
- Logistical management for client product
- Product categories defined though out the space
- 20+ Annual show schedule
