AT HOME AT THE SHOW

CLOSETMAID INTERNATIONAL BUILDER’S SHOW

ClosetMaid needed to prove to buyers and designers that they are more than just a product manufacturer and should be viewed as a versatile and innovative storage and organization design partner.

To demonstrate their portfolio of products, Matrex built an exhibit to simulate a home representing the high design standards ClosetMaid brings to the marketplace.

This created a canvas to showcase products room-by-room in inspiring usage occasions, design opportunities, and line extensions.
To further inspire attendees, Matrex created an oversized “digital closet” featuring a 3D tour of design inspirations beyond the 14 featured in-home vignettes that were physically in the exhibit.

Program Features:

  • 14 custom designed feature rooms or closet areas
  • Digital Closet featuring 3D tour of more design inspiration
  • Designed to simulate an actual home in materials