CLOSETMAID INTERNATIONAL BUILDER’S SHOW
ClosetMaid needed to prove to buyers and designers that they are more than just a product manufacturer and should be viewed as a versatile and innovative storage and organization design partner.
To demonstrate their portfolio of products, Matrex built an exhibit to simulate a home representing the high design standards ClosetMaid brings to the marketplace.
This created a canvas to showcase products room-by-room in inspiring usage occasions, design opportunities, and line extensions.
To further inspire attendees, Matrex created an oversized “digital closet” featuring a 3D tour of design inspirations beyond the 14 featured in-home vignettes that were physically in the exhibit.
- 14 custom designed feature rooms or closet areas
- Digital Closet featuring 3D tour of more design inspiration
- Designed to simulate an actual home in materials