Beyond The Show Floor


Event Details:
Location: Las Vegas, Nevada
Venue: LVCC
Attendees: C-Level Executives

The Chamberlain Group (LiftMaster) attends CES every year to meet with executives from the world’s largest big box retailers and technology companies in the Venetian Hotel in Las Vegas.

Matrex builds out three separate suites, devoted to three different target audiences, telling three unique stories with a common theme throughout.

Once completed, the transformation of the suites, from Renaissance-era interior design to a modern and sleek educational product display and meeting space is dramatic.

Program Features:

  • 3 separate suite modifications (Retail, Automotive, and Connectivity) built out based on distinctive products, solutions, and target audiences
  • Assets designed to comply with stricter hotel rules and regulations include: Free-standing internally lit walls, product kiosks, as well as interactive digital engagements
  • Traffic flow optimized to accommodate hospitality, private meetings, and product educational sessions with top executives