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Our Company

Our Origin Story Proves the Power of An Entrepreneur with a Mission.

Our Mission

We create experiences where true craftsmanship and creativity connect to change the trajectory of your business opportunities. Our clients’ success is central to our strategy. And in building our partnerships, we employ our experience, ingenuity and imagination to uncover fresh insights, allowing us to craft brand engagements that perform.

Our Values

Our core beliefs guide everything we do, from ensuring the integrity of our clients’ brands to practicing the four “Rs” of sustainable living – reduce, reuse, recycle and recover.

Client Brands

Our work for every client is grounded in understanding their brand and gathering insights about their primary market.


We always work as collaborators and advisors with our clients throughout every phase of every project.

Entrepreneurial Spirit

Entrepreneurship is in our DNA. We are constantly pursuing new and more effective ways to market our clients’ brands and create new efficiencies.


At Matrex we feel that our ability to contain costs and maintain financial transparency on every project are two or our greatest strengths. That’s why our clients trust us and why they come back to us year after year.


Our corporate philosophy has always embraced inclusivity and diversity in every aspect of our business, from hiring to vendor relationships.


Sustainable practices may be the new normal for some, but they’ve always been a concern and a way of life at Matrex. We’re constantly evaluating our workflow, material selection, fabrication process, freight partners and air quality to maintain sustainability standards.


We’ve developed a number of ways to keep the cost of materials, transportation and installation down so we can pass these savings on to our clients. That’s why our clients can save between 10 and 12 percent of their annual display budget every year.



Jill Hebert, Founder & CEO at Matrex

Jill White

Founder & CEO

Jill White started Matrex Exhibits in 1987 in her spare bedroom with a home equity loan and a passion for quality and excellent client service. Since then, she’s grown Matrex into the largest woman-owned exhibit agency in the U.S. Jill is a frequent guest speaker and has been honored numerous times as an entrepreneur and successful business woman. Jill has served on the board of DuPage County Habitat for Humanity, Deborah’s Place, is a member of the Committee of 200, sits on the Founding Board of DePaul University’s Women in Entrepreneurship Institute, and is the Chair of the Founding Board of Demon Angels. In her spare time, Jill is an extreme skier—the bigger the mountain, the better.

Jeff Foulk

Director of Client Services

Jeff was employee #1 at Matrex teaming up with Jill in 1987. He has more than 30 years of experience in event design and management. In addition to business development, marketing, and creative, over the years he has stood in the gap with roles as Account Director and Account Manager. Jeff is a graduate of Detroit’s College of Art and Design and has won awards including best of show exhibits, corporate website design and best integrated marketing campaign. Currently he oversees the client services, business development, creative and strategy teams, which provide strategic direction, support existing relationships and build new ones. When you see Jeff, ask him about his new granddaughter.

Ben Flynn

Director of Finance

D. Ben Flynn joined Matrex in September 2017 to oversee all aspects of Finance and HR. Ben brings to Matrex over two decades of financial and people management experience in the private, public and start-up sectors across multiple industries and countries. Prior to joining Matrex, Ben was the Midwest Finance Director for OMD overseeing $2.5 billion of media spend. Ben holds a BS in Management from Purdue University and a MBA from the UIC Liautaud Graduate School of Business. Outside of work, you can find him in a gym or at a ballpark watching his sons compete.

Kelly Dailey

Operations Manager

Kelly has been with Matrex since fall of 2016. She has over 16 years of experience in areas from project and production management to estimating and installation. Before joining the Matrex Team and the Trade Show Industry, Kelly’s specialty was in Permanent Exhibits, Custom Fabrication, & Large Format Graphics. Kelly’s background is rooted in theatrical set design, she has an MFA from The University of Nebraska-Lincoln. Currently she oversees estimating, project management, fabrication, graphics, warehouse & transportation. When not working, Kelly enjoys riding motorcycles on the streets of Chicago and the dirt trails of Michigan.

Our Awards


2022 Stevie – American Business Award

Novartis “Inflammation” Trade Show Campaign
Brand & Experiences – Exhibition Experience
Gold Stevie Winner

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2022 Hermes Creative

Bosch World of Concrete Annual Trade Show
Strategic Campaigns Integrated Marketing
Gold Winner

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2022 Hermes Creative

Novartis Xiidra 2021 Annual Trade Show Campaign
Strategic Campaigns Integrated Marketing
Platinum Winner

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2022 Exhibit Magazine Design Award

Novartis SECO Holographic Inflammation Stage Technology
Excellent Element
Silver Winner

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2022 FIND IT Top 40
Exhibitor Magazine List Recognition

2022 Stevie American Business Award Gold
Novartis Brand & Experiences Exhibition Experience

2022 Hermes Creative Gold
Bosch World of Concrete Annual Trade Show

2022 Hermes Creative Platinum
Novartis Xiidra 2021 Annual Trade Show Campaign

2022 Exhibitor Magazine Sliver Excellent Element
Novartis Holograph Stage Technology

2021 FAB 50
Event Marketer List Recognition

2019 Chicago Midwinter Dental
Smart Exhibit Access & Attendee Navigation Scican

2019 IDA/Fencetech
Best-of-Show LiftMaster

2019 IPCPR
Best-of-Show Altadis USA

2019 Data Bird Business Journal
Best Company for Women

Organizations & Affiliations