Case Study

Born Backstage


Retail Strategy / Brand Insights / Creative Development / Graphic Design / Portables / Analytics

The Challenge

Reinvigorating Retail

L’OREAL GROUP came to Matrex looking to generate excitement for a national retailer initiative aimed at increasing sales. Our research revealed that while Giorgio Armani Beauty is premium brand, the in-store events were incongruous with the brands luxe image, and likely affecting customer perceptions. To build excitement among internal stakeholders and external clientele, Matrex created a program that captured the brand’s essence; sophisticated, glamorous and ultimately, highly-sensorial.

The Results

The Beauty of Success

To date, year-over-year event sales have nearly doubled. The account managers love the turn-key simplicity, the artists love the look, feel and organization of the stations, and the retailers themselves are lauding these assets and events as one-of-kind, premier efforts. The program is so successful that the effort has expanded to include additional brands within the L’Oreal Luxe portfolio, including Yves Saint Laurent.