Case Study

A Voice to Cut Through the Noise

CASE Construction

Event Strategy / Artist, Host, & Speaker Acquisition / Contract Negotiation & Licensing / Script & Music Composition / Choreography / Video & Motion Graphics / Technical & AV Management / On-site Talent Management

The Challenge

A Deafening Crowd

The massive ConExpo show spans multiple indoor and outdoor spaces, and attendees are bombarded with giant images and huge pieces of machinery from other expo participants. Case Construction needed to create an experience that would add excitement, stay true to their brand, and stand out among the competing noise and 2,000+ exhibitors.

The Results

The Sound of Success

The Power Tan Band crowd builder increased booth traffic by 46%. Average engagement time was 15 minutes, with a lead increase of 428% over the previous year. It also attracted media attention and gave attendees product information and brand messages. Most importantly, it created an impression that attendees would never forget, and captivated the entire ConExpo crowd.