Case Study

Bold, Proud & Bosch


Brand Activation /  Event Strategy / Creative Development / Exhibit & Graphic Fabrication / Outdoor Site Management / Logistics Management / Interactive Demonstrations

The Challenge

A Large Presence in a Giant Space

The World of Concrete show includes 55,000+ concrete and masonry professionals and 1,400+ suppliers all looking to make connections at this crowded event. Bosch came to Matrex with the need to stand out against other grand-scale exhibits and loud pieces of machinery with lots of moving pieces.

The Results

A Powerful Impact

This marketing-driven environment stood out among competing exhibitors and captured the unique essence of Bosch’s brand. The bright, bold containers could be seen from airplanes landing at the Las Vegas, McCarran International Airport. Sales goal expectations were exceeded, while the hands-on experiences reinforced the Bosch reputation of quality and innovation.  And, as icing on the cake, Bosch was recognized for this creative achievement with a 2016 American Design Award.