TAPPING INTO TECHNOLOGY FOR VIEGA®
This German press-fit plumbing giant is making inroads into the US market. At their new Interactive Learning Center in Denver, Viega wanted American tradesmen unfamiliar with the brand to have a clear understanding of their innovative technologies, ease of installation, and superior longevity. Using real water and pipes, Matrex designed and fabricated a permanent collection of 19 vignettes showing Viega products in lifelike installations. Not only can guests see, hear and feel the products, but clear touch-enabled LED displays let them “see through” the walls and pipes right into the proprietary inner technologies. By shifting the paradigm, we were able to provide visual proof that Viega saves both time and money.