We Build Enthralled Crowds

Conceptual Development / Event Production / Artist, Host & Speaker Acquisition / Contract Negotiation & Licensing / On-site Talent Management / Video & Motion Graphics / Choreography / Script Writing / Music Composition

Marching with the Brand

Cheerleaders and marching bands are as American as apple pie, and even more patriotic. When New Holland wanted to kick off the Farm Progress Show, they asked Matrex to produce an event that would command attention and promote the “Hometown USA” theme. With a rousing performance through the local streets, crowds marched and cheered for the parade that culminated in a spirited grand finale on show grounds.

Artistry That Informs

A work of art is often accompanied by a strong message. When Astellas asked Matrex to help amplify their “Brushing Up” campaign, attendees were treated to a performance that spun key messages into artistic results. Attendees were invited to create their own works of art, and were rewarded with an edible masterpiece—ensuring that physicians recalled the brand experience long after the paint was dry.