RAISING THE PROFILE OF LIFTMASTER® TECHNOLOGY
The LiftMaster brand is synonymous with garage door openers. But after developing and launching myQ®, a smart home app with connectivity to devices from Amazon, Nest, Apple and more, LiftMaster had the right to be seen as a tech leader. So we created Access City, an immersive engagement that allowed customers to experience myQ throughout an average day, monitoring and controlling smart devices at home and work. This award-winning exhibit was designed, fabricated and programmed in-house by Matrex. It changed perceptions of the LiftMaster brand while generating record-breaking revenue from show sales and leads.