Case Study

A Unified Brand

Davidoff

Multi-brand Management / Event Strategy / Creative Development / Product Showcasing / Exhibit & Graphic Fabrication / Logistics Management

The Challenge

Multiple Lines, One Strong Presence

The International Premium Cigar & Pipe Retailers Association is the oldest and most active association of tobacconists, and its international convention brings together vendors and retailers looking to discover new merchandise. Davidoff’s challenge was to showcase nine brands, each with a unique identity and story, without diluting the entire portfolio or overshadowing company heritage.

The Results

Surpassed Expectations

Our carefully crafted traffic flow strategy exposed 100% of attendees to Davidoff’s brand portfolio, while the unique individual showcases encouraged meaningful connections with customers. Our personal tour approach not only drove awareness for under-represented brands but led to strong brand recognition and orders for all lines. Finally, Davidoff was proud of their well-earned victory: the exhibit won Best of Show.