A Deafening Crowd
The massive ConExpo show spans multiple indoor and outdoor spaces, and attendees are bombarded with giant images and huge pieces of machinery from other expo participants. Case Construction needed to create an experience that would add excitement, stay true to their brand, and stand out among the competing noise and 2,000+ exhibitors.
Music That Rang True
Matrex created an experience that was loud enough to attract attention and powerful enough to strike the right note. We staged the concert event of the season – writing the lyrics, scoring the music, hiring the performers and choreographing the performance. The result was an electric ensemble called the Power Tan Band that performed live during show hours, drawing attendees en mass with a reinterpretation of classic tunes and catchy, branded theme songs. Integrated product overviews between sets educated the audience on Case Construction equipment features, and a larger-than-life LED video ring communicated key brand messages and counted down the time until the next performance.
The Sound of Success
The Power Tan Band crowd builder increased booth traffic by 46%. Average engagement time was 15 minutes, with a lead increase of 428% over the previous year. It also attracted media attention and gave attendees product information and brand messages. Most importantly, it created an impression that attendees would never forget, and captivated the entire ConExpo crowd.