A Large Presence in a Giant Space
The World of Concrete show includes 55,000+ concrete and masonry professionals and 1,400+ suppliers all looking to make connections at this crowded event. Bosch came to Matrex with the need to stand out against other grand-scale exhibits and loud pieces of machinery with lots of moving pieces.
At World of Concrete, Bosch unveiled their new 95’ x 65’ outdoor exhibit constructed out of customized shipping containers painted a Bosch blue that couldn’t be missed. The larger-than-life containers were stacked three high and welded together on-site, with sides opened up to create merchandising areas that tradeshow attendees could step into. Throughout the space we created multiple demonstration areas where attendees could use Bosch tools, drilling and hammering into real concrete, Masonite and wood. Hands-on product use was artfully woven throughout the exhibit, giving the masonry and concrete professionals a tangible experience.
A Powerful Impact
This marketing-driven environment stood out among competing exhibitors and captured the unique essence of Bosch’s brand. The bright, bold containers could be seen from airplanes landing at the Las Vegas, McCarran International Airport. Sales goal expectations were exceeded, while the hands-on experiences reinforced the Bosch reputation of quality and innovation. And, as icing on the cake, Bosch was recognized for this creative achievement with a 2016 American Design Award.