Case Study

Attract, Engage & Win

SKIL

Event Strategy  / Mobile Marketing / Gamification  / Digital Media Execution / U/X Design / Outdoor Site Management / Logistics Management

The Challenge

A Tall Order

Skil sponsored the U.S. Pro Cycling Challenge, a 518-mile bike race that stops in seven cities throughout the Colorado Rockies. This event featured a high volume of cycling enthusiasts not necessarily interested in perusing power tools. So Skil challenged us to create a relevant hook that would engage and entertain the diverse crowds—one that had enough presence to attract attention, but was manageable enough to easily follow the tour.

The Results

A New Generation of Skil Power Tool Owners

The entire interactive experience fit inside one large rolling case that event staff could easily set up and tear down in each city. Skil exceeded their “product touch” goal by 17%, and on the 7-day tour they interacted with as many as 420 attendees per day, with an average 6-minute interaction time. This fun carnival-like experience was a welcome addition to the cycling tour, while Skil management was pleased with the brand exposure to a new generation of DIY-ers.