Technology That Informs
Every client is different, and each one has specific objectives. Our in-house interactive agency, PerformanceScience®, approaches design with solutions that lengthen engagement times, improve quality of conversations, and collect robust participant data. We can directly integrate into CRM systems and can conduct external analysis for brand- and audience-specific insights.
An Innovative Approach
When Johns Manville wanted to reinforce their image as roofing innovators and gain valuable leads at the International Roofing Expo, they turned to Matrex. Our PerformanceScience® team developed a multi-touch interactive app that gamified the process of building a house. The tech wall and overall spirit of good-natured competition generated significant buzz that brought traffic to an all-time high.View Case Study
In support of a dermatology product launch, we transformed a two-dimensional campaign into real life by producing a series of integrated interactive games featuring a highlander hosting rounds of educational trivia. The digital details given by the costumed characters quickly drove home our client’s key message and made the experience all the more memorable.